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For both new and experienced leaders alike, Part 1 serves as an essential foundation that goes beyond typical training. It provides an intensive exploration of personal attitudes and alignment with company values, which can have a transformative effect especially in established leadership roles. By identifying and purposefully utilizing potentials, both within oneself and the team, the training opens new perspectives and encourages deep self-reflection.

It primarily enhances the ability to maintain a clear vision and stay motivated even in challenging situations. Additionally, advanced techniques for improving personal impact and presentation are introduced to confidently navigate demanding environments.
The integration of coaching conversations and praise also fosters a culture of recognition and individual development, crucial for both new and experienced leaders to maintain team motivation and engagement.

Level 1.2 builds on the foundations of Level 1.1 and brings significant advancements for experienced leaders and participants looking to enhance their communication and leadership skills.

The preference analysis of individual strengths and weaknesses through personal reports enables tailored adjustment of communication strategies to match the preferences of others, promoting a strong awareness of personal behavioral patterns.

Moderation and leadership principles in various situations are extensively covered, including effective criticism conversations, techniques for strategic influence, and review discussions for goal achievement.

Advanced communication and time management techniques are central for effective leaders to communicate clearly and efficiently, promote personal development, and implement an action plan.

Part 1 focuses on developing a strong personal attitude and impact in sales. It begins by emphasizing personal visions and self-motivation as keys to long-term goals and successes in sales.

This section demonstrates how attitudes towards oneself, the company, products, and customers significantly influence sales performance. It particularly highlights the shift from traditional salesperson to Trusted Advisor, aiming to solidify customer trust and build long-term relationships.

Part 1 also covers techniques for enhancing impact and presentation, crucial for convincing performances in various sales situations. We will also extensively cover the art of effective conversation management and communication in both personal and virtual settings, as well as the importance of clear written communication.

Finally, it illustrates how sellers, through strategic measures for Active Full Reference, can not only close transactions but also encourage customers to actively recommend the company, thus ensuring long-term business success.

Part 2 deepens knowledge in sales closure and negotiation techniques crucial for sales success.

It covers advanced negotiation strategies and techniques specifically targeting successful price discussions and handling complaints to overcome resistance effectively and achieve positive outcomes.

The implementation of preference analyses allows sellers to adjust their approach to the individual preferences and needs of customers, deepening customer loyalty similarly to the strategy in the Leadership area.

Additionally, time management is discussed as a critical factor for efficiency in the sales process, optimizing resources and focusing on the most important sales activities.